Any undertaking is a risk of freezing capital, getting bogged down in the project, not getting the right response from the target audience. The task of the project manager is to reduce these very risks and make a decision on the initiation of the project.
Risks are what you need to work with at the earliest stages of a web project. It is better to thoroughly prepare for the project and only then start active product development activities.
To minimize the risks of project failure, the following measures should be taken.
The first stage of a web project is marketing and development of the project concept
It is necessary to gather as much information as possible regarding future activities related to the work of the project.

It is necessary to interact as closely as possible with users even before creating a product. This will allow you to understand how much your product will be in demand by other people. Will it seem useful to anyone else besides you?
The second stage is the definition of the initial prototype of the web service. It is not necessary to immediately invest in creating something big and cumbersome.
It is much better to understand the core of wishes/people's needs and do only what they asked for. No more, no less.

Evaluate all the risks, pros/cons and make an informed decision on the start of the project.
The third stage is the development of the product into a full-fledged service.
At this stage, we already have a pretty accurate understanding of what the user wants. We are developing the initial solution, finalizing the necessary functions. You need a reliable web development solution for your startup. Among the variety of firms engaged in the formation of websites, there are quite a lot of high-class companies https://devoxsoftware.com/ . And you need to contact them directly if you want to purchase a high-quality, attractive website.

The key point is that we make these improvements not based on our fantasies, but based on feedback from a real consumer.
This stage makes sense if only your prototype has received a positive response from the target audience.
Creating a product involves a marathon, not a brief emotional outburst. Make a rational decision based on the market response, not on your feelings.