One of the important elements of external optimization is link building, which increases the authority of the online store website for search engines. When doing this work, it is necessary to focus not only on the quantity, but also on the quality of links. We will tell you right now how to choose donors to form a powerful link profile.

What is link promotion, what types of links can be used?
Link promotion is one of the stages of SEO promotion, which is very popular. The bottom line is that one site, called the donor, transfers part of the static weight to the second resource. The latter is called an acceptor, its owner pays for the accommodation to the donor's representative. For link promotion, it is worth using not one, but different donor resources, which will improve positions in ranking and gain the trust of search engines. However, when choosing donors, you should be careful, it is better to invest in buying five links from perfect donors than to cooperate with unverified resources that are ready to place backlinks at the lowest price.

Link promotion is paid. The higher the reputation of the donor, the higher the cost of the link. Payment is made using several schemes, depending on the type of links:

- eternal. Payment is made once, some site owners agree to installments. Such links are never removed from donor sites; search engines treat them loyally. They are safer, more reliable and more convenient. Having paid for a backlink once, you don't have to worry about it being deleted;
- temporary. Payment is made once a day, month or year, after the termination of receipt of payments, the link is removed from the site. Many experts consider this method not very reliable, because lease links are often placed on sites with poor performance, which increases the risk of falling under search engine filters. Another disadvantage is the constant binding to mandatory payments.

The above types of links can be combined, which allows you to evenly distribute financial flows. Link promotion, if we are talking about worthy donors, has a number of strong advantages:

- provided targeted transitions to the site-acceptor, entailing an increase in conversion;
- increase positions in search engines;
- there is a strengthening of user loyalty.

The main rule that will help you achieve good results in external promotion is to attract links from trusted donors. In order to get backlinks from good forum backlinks sites, go here https://linkbuilding.website/ . Before launching the campaign, you need to work on internal SEO promotion of the online store, eliminate technical errors and improve usability - solve problems that neither search engines nor users like .

How to assess the reputation of a donor and choose the right site?
Before placing backlinks, it is recommended to manually moderate the donor site, evaluating it according to the following criteria:

- subject. It should resonate with the theme of your online store, due to which targeted transitions will be made from the donor site;
- region. You can attract links from resources that your target audience can regularly visit;
domain age. The older the domain, the more reputation the donor has;
- activity and attendance. When buying backlinks on exchanges, you take a risk. The fact is that exchanges sell places on donor sites that are created specifically for making money. They are real, but they do not have high attendance and any kind of activity. It is worth placing backlinks where there is regular content updating, a live audience, adding comments, and other types of actions. Before paying, be sure to check the attendance: it must be real, not cheated;
- the number of advertisements. Ads are fine, but if there are too many of them and they interfere with users, then this is a bad signal.

Prior to the start of cooperation, a quick audit of the donor resource can be carried out, which will help determine:

- page loading speed;
- quality of content and meta tags;
- attendance;
- Reliability of hosting and domain;
- level of natural activity, other characteristics.

A full check of the donor site will help invest in natural links, as well as the result: transitions, increased conversions, strengthening positions in search engines.

How is a donor selected?
When choosing a donor, you can use manual verification or automatic selection, the latter option is less reliable:

Manual check. This check is used by site owners and external promotion experts working on 2-3 projects. Manual verification is time consuming and generates a spreadsheet with a list of sites and the criteria by which they will be judged. The main goal is to select authoritative resources to attract natural links that are very fond of search engines.
Automatic check. In this case, a special program is involved in the collection of donors, which may not identify sites with a bad reputation and include them in the target list. This method is used by specialists who constantly work with links and are not too interested in the success of the campaign.

Both methods can be combined, for example, by performing automatic sampling first, followed by more stringent manual moderation.

How often to buy links?
External promotion through link building should be carried out in stages. Having decided to start it, you can not buy 50-100 links at once, but increase volumes gradually. Set a goal of acquiring 5-10 links per month using stock exchanges, guest blogging, old account holders on popular forums. It is worth using different sources and alternating backlinks, which will allow you to create a natural link profile. Remember that permanent links take precedence over temporary ones. You can get information about the results of the promotion in the Google Search Console by looking at the links tab.

Finally
The success of the campaign is 90% dependent on the choice of the right donor site from which the transitions will be made. The link should work, attracting active customers to the site-acceptance, so the donor should have high traffic, normal usability and loyalty of search engines. External promotion is not a one-time or short-term campaign, so it’s worth spending time looking for worthy donors, which will improve the position of the online store and increase the site’s conversion.