Report Overview:
The following report titled “Global Digital Marketing Market: By Digital Channel (E-Mail Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online Display Advertising, Blogging and Podcasting, Social Networking Market, Mobile Marketing, Viral Marketing, Digital OOH Media, Online Video Marketing, Others (Content Marketing, Affiliate Marketing, etc.)), By End Users, (Retail E-Commerce, Automotive, IT Telecom, Government, Banking, Financial Services and Insurance (BFSI), Healthcare, Media and Entertainment, Others (Education, Food Beverage, etc.)) and other forecast 2024-2030” provides a comprehensive analysis of the market, focusing on key details such as market size, growth trends, determinants of growth, segments covered, and the role of leading players in the industry.
Global Digital Marketing Market Summary
The Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period, i.e., 2024-30. Digital Marketing is online marketing, where organizations use digital channels like search engines, social media, email, mobile apps, and websites to promote a product or service. The increasing adoption of digital marketing services like e-mail marketing, content marketing, etc., by organizations are some of the influencing factors affecting the market expansion.
Report Coverage Details
- Forecast Period: 2024-2030
- Base Year: 2023
- Market Size in 2023: USD 780 Billion
- CAGR: 11.1%
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Digital Marketing Market Driver:
Rise in Internet Connectivity Rates - The widespread adoption of the internet has fundamentally transformed how people connect, communicate, and access information globally. With an ever-expanding number of internet users worldwide, businesses have started considering digital marketing a crucial strategy to effectively reach their target audiences.
The increasing rates of internet penetration have broadened the potential customer base, empowering marketers to utilize various online platforms like social media, news websites, email marketing, and websites to connect with users and promote products and services.
Consequently, this evolution has reshaped the marketing landscape, leading businesses to allocate more resources to digital marketing initiatives to maintain competitiveness in the digital era. Furthermore, the surge in mobile internet usage has contributed to market growth, with mobile devices emerging as a primary medium for internet access and content consumption. This trend opens up new opportunities for businesses to engage with consumers on the go, emphasizing the significance of adapting marketing strategies to cater to the mobile audience.
Segmentation Analysis: Digital Marketing Market
By Digital Channel
- E-Mail Marketing - Market Size Forecast 2019-2030F, USD Million
- Search Engine Optimization (SEO) - Market Size Forecast 2019-2030F, USD Million
- Interactive Consumer Website- Market Size Forecast 2019-2030F, USD Million
- Online Display Advertising - Market Size Forecast 2019-2030F, USD Million
- Blogging and Podcasting- Market Size Forecast 2019-2030F, USD Million
- Social Networking Market - Market Size Forecast 2019-2030F, USD Million
- Mobile Marketing – Market Size Forecast 2019-2030F, USD Million
- Viral Marketing - Market Size Forecast 2019-2030F, USD Million
- Digital OOH Media - Market Size Forecast 2019-2030F, USD Million
- Online Video Marketing- Market Size Forecast 2019-2030F, USD Million
- Others (Content Marketing, Affiliate Marketing, etc.) - Market Size Forecast 2019-2030F, USD Million
By End Users
- Retail E-Commerce- Market Size Forecast 2019-2030F, USD Million
- Automotive- Market Size Forecast 2019-2030F, USD Million
- IT Telecom - Market Size Forecast 2019-2030F, USD Million
- Government- Market Size Forecast 2019-2030F, USD Million
- Banking, Financial Services and Insurance (BFSI)- Market Size Forecast 2019-2030F, USD Million
- Healthcare- Market Size Forecast 2019-2030F, USD Million
- Media and Entertainment- Market Size Forecast 2019-2030F, USD Million
- Others (Education, Food Beverage, etc.)- Market Size Forecast 2019-2030F, USD Million
By Organization Size
- Small Medium- Market Size Forecast 2019-2030F, USD Million
- Large- Market Size Forecast 2019-2030F, USD Million
By Region
- North America
- South America
- Europe
- The Middle East Africa
- Asia-Pacific
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Region: North America Holds a Major Market Share
Among all regions globally, North America is anticipated to dominate the Digital Marketing Market with the largest share during 2024-30.
Leading Players Analysis: Digital Marketing Market
The report provides detailed analysis of key players in the global Digital Marketing market, highlighting their strategies and competitive scenario.
- Cuker
- Disruptive Advertising
- Ignite Visibility
- Location 3Media
- PB J Promotion LLC
- Split Reef LLC
- Thrive Internet Marketing Agency
- Top Spot Internet Marketing
- Web FX
- WebNet Creatives
- FoxyMoron
- Act-On Software, Inc.
- Active Campaign, Inc.
- Acquia, Inc.
- 9thCO, Inc.
- Others (GH Digital Media Pvt Ltd., NP Digital India, etc.)
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