The nail care market has grown significantly in the past decade due to rising beauty consciousness among both men and women. Nail care products such as nail polish, nail polish remover, nail treatment, nail strengtheners etc provide long-lasting and protective care that enhances natural nail beauty. These products protect nails from chipping, breaking or damage thus keeping nails healthy. Additionally, nail art and nail designs have also gained popularity among fashion conscious people, driving the demand for nail art supplies like nail stickers, nail jewels, nail paints etc.

The Global Nail Care Market is estimated to be valued at US$ 24.29 Bn in 2024 and is expected to exhibit a CAGR of 7.5% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the nail care market are Metro AG, Kroger Company, Carrefour SA, Tesco PLC, Wal-Mart Stores, Inc., Costco Wholesale Corporation, Unilever PLC, Amway, Reckitt Benckiser Group plc, Pepsi Co, Inc., Procter Gamble. Key players in the nail care market focus on offering natural, toxin-free products along with innovative nail colors, designs and application tools to cater to changing consumer preferences.

The demand for Nail Care Market Trends products is growing rapidly owing to rising beauty consciousness worldwide. Changes in fashion trends and increasing adoption of nail art is fuelling the growth of the global nail care market. Moreover, easy availability of nail care products through multiple sales channels is boosting the market.

The global nail care market is expanding steadily with brands focusing on penetrating untapped markets in developing countries through online platforms and retail outlets. Fast fashion brands are also launching exclusive nail care and art collections seasonally to target young consumer base globally.

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